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A sophisticated technique which provides a simulator that can provide estimates of preference shares with different brand-product-benefit-feature-price combinations. Clients can change levels of attributes and benefits as well as pricing and gauge their impact on preference shares for their brand as well as key competition brands. By calculating brand share potential for different options, an optimum brand offer and price combination can be arrived at, one which yields the maximum profitability through an optimum combination of share and price.
Markelytics has in-house statisticians and experts that can help clients devise their brand, product and pricing strategies.